Authentic Thinking, Empathetic Living

Novacorr Healthcare is authentic in our thinking, manufacturing equipment that is not like the others…. We build equipment to suit our clients individual needs and wants. We are empathetic in our everyday living, using our own and family experiences throughout the company to allow our customers to grasp our feeling of understanding and knowledge.

Meet the Novacorr Family

Nova Atkinson


With over 30 years experience in the healthcare industry in both manufacturing and sales, Nova is a wealth of knowledge for all things custom healthcare. From her beginnings as a teenager manufacturing slings in the UK to launching Novacorr in 2009, Nova’s drive to assist those in need is second to none.

A true people person, Nova’s dedication to her clients is what Novacorr have built their values around and continues to be the backbone of the business moving forward.

Keith Atkinson


A born problem solver, Keith has been a driving force behind product development and innovation at Novacorr. The mastermind behind our world renowned Huntingtons Bed and Chair, Keith’s drive to help those in need stems from his own experience with debilitating injury.

A professional rugby player for 16 years, Keith’s experience with successive back fractures in the 88 and 89 season gives him a unique insight into the struggles that a lot of our clients face on a daily basis.

Sally-Anne Knight

Sales Manager

Daughter of Keith and Nova, Sally is one of the founding members of Novacorr and heads up the sales team. Sally’s passion for building meaningful long term relationships has been pivotal in creating a great network.

Whether its Physiotherapists, Occupational Therapists or direct to families, our clients rely on Sally’s extensive knowledge and genuine care to ensure they get the right result. An avid traveler, Sally also works tirelessly to continue to develop the brand overseas and when she is lucky, she gets to take her husband Marcus and Daughter Lily along for the Adventure!

Marcus Knight

Production Manager

Continuing the Novacorr Family tradition, Marcus (Sally-Anne’s Husband) heads up the design, production and R&D teams at Novacorr. Marcus plays a key role within the business as the conduit between the sales team and the client.

Marcus thrives on being able to turn each clients individual requirements into fully functioning, purpose built equipment designed to improve quality of life. Marcus’ attention to detail and deep understanding of industry standards also make him an invaluable resource for our service and repairs department.

Novacorr Healthcare

Novacorr is a family-owned and operated company with clients from not only Australia but also Canada, USA and Europe. Our passion is to help clients find solutions for their everyday needs. That may well be as easy as custom designing a bed.

Novacorr will continue to invest hundreds of man-hours each year in research and development, which has helped build our reputation throughout the healthcare industry. We see ourselves as problem solvers and work with Occupational and Physiotherapists on a daily basis. Working with spinal injuries, cerebral palsy, and bariatric clients and have developed products for people with neurological conditions such as Parkinson’s, MS, Muscular Dystrophy and Motor Neuron Disease. Novacorr Healthcare’s passion to help has benefited our growing list of clients.

Novacorr Healthcare also build luxury in home health beds and chairs for clients with conditions such as back pain, hip and knee problems, reflux, sleep apnea and breathing conditions such as asthma. We have a policy of one size does not fit everyone; therefore we build the bed to fit you and your surroundings. Novacorr Healthcare operates an online store where customers can view and purchase both Novacorr custom made products and independent living items. We also offer an in-home trial service where products can be tested. Novacorr Healthcare, empathetic, passionate, authentic!


Client Testimonials

I would like to thank you. From the moment I began talking to you about Randall’s needs you have been so professional and attentive to what he and I wanted. As you know we recently received the Huntington’s chair and bed from you. The difference the chair has made for him is amazing. His movements have decreased by 100%. A carer who looks after Randall said he couldn’t believe the difference in his movements. His words were “ this chair is the best of the best.” He is so calm and relaxed in the bed it gives me such peace of mind knowing how happy and safe he is. Thank you again so much. Keith I would also like to thank you for dismantling Randall’s old bed and doing my vacuuming!

Valerie Payne

The adjustable bed you made for me has been a hugely successful addition to my life.For twenty years I have become progressively weakened by loss of muscle due to Motor Neurone Disease, and have had to use many aids to mobility to have some quality of life. When I contacted Novacorr, I could not have expected such a heartening response. Keith, your knowledge and understanding of MND and its effects was a revelation. Your interest in my individual circumstances was first-rate. Your empathy and enthusiasm was exceptional. Your follow-up was diligent. My living in NSW whereas Novacorr is based in Brisbane was literally not a problem. I was impressed with the attention to detail in consultations during the process and yours and Sally-anne’s commitment to producing exactly the options I needed. The icing on the cake? A complicated delivery arrangement to fit in with our moving into a new home was achieved with no fuss.

Magaret Free

We luckily found Novacorr when searching the Internet for Recliner/Lift chairs. As you now know we already had one chair for June and wanted a second chair for Bruce. It is now proven, a very wise decision was made to look at your custom made chairs, of which we now have one each, (June’s old chair is now redundant). A superior design and quality lift mechanism is clearly evident when compared to all other available brands stocked in stores, and the individual ‘made to measure’ size has resulted in extremely comfortable, practical, easy to operate chairs. Use of the Novacorr chair and adjustable Novacorr bed has resulted in dramatic reduction of long term swelling of June’s legs and feet and associated pain. The service and attention received from all Novacorr staff since our initial contact has been excellent and we wholeheartedly recommend Novacorr Sunshine Coast to anyone contemplating purchases of this nature. The quality and design benefits greatly exceed the nominal increase in cost comparisons. Thank you for fine products.

Bruce and June Willis

Novacorr were extremely helpful when I was arranging an electric bed and pressure mattress for one of my clients. They were very flexible with allowing him to trial various products to ensure that he got the most suitable products to suit his needs. I will definitely be using their services again.

Sarah MacIntyre - Occupational Therapist | Anglicare Southern Queensland

Novacorr and their team are one of the most client-centred organisations that I have worked with in the last decade. Novacorr’s commitment to high quality, responsive service are the reason that I approached them to support me in meeting the equipment needs of my complex clients.

Nichole Warner - Practice Manager Occupational Therapist | Coastal Therapy Services

This bed is the best thing that I ever purchased since being diagnosed with mnd, i didn’t want an ordinary hospital bed because i wanted my space and i didn’t want people to feel like they were visiting me in an environment where they would look at me and feel sorry for me. My nurses find it so much easier to do their service and my husband and i enjoy the massage options. I highly recommend Novacorr because they are not like the other companies i called when i was looking for my bed, they actually took the time to ask me about my illness and what my needs were! They are very kind and loving and i do believe they have passion for what they do. Thank you guys so much i don’t know what i would’ve done without your help.

Tanya Mason - Sydney, NSW

The new bed is great! Warwick is so proud of his new bed and really loves it. He is enjoying being so much more comfortable, and I am enjoying seeing him appear so much more comfortable too. Thank you, to you and the team, for getting his bed all sorted and delivered so quickly, professionally and efficiently.

Lois Johnson

Thank you for your time, your understanding and compassion today with regards to my soul destroying back and hip pain and my husband’s sleep apnoea and sore legs/feet. Your honesty and down to earth sense of humour (as well as having a quality product of course lol) are what made us decide to go with Novacorr – plus my husband could relate to you more than he could the other bed specialist.

L Burswood - Aspley, QLD

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